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The AI Acquisition Score for UK dental practices.

See exactly how ChatGPT assesses your practice when a prospective patient asks for a dentist — including whether your practice name or website is surfaced.

Two scores, two questions: AI Acquisition Score is what ChatGPT recommends for a realistic patient search; AI Readiness Score is how well your online signals can be retrieved, understood, trusted, and cited. Readiness is not a recommendation guarantee.

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ChatGPT-first AI coverageChatGPT is the current tested assistant; Claude, Gemini, Perplexity, and Copilot are planned next.

How a score is built

From a patient’s question to a single defensible number.

The score isn’t a marketing guess. It comes from running the same prompts real patients type into AI assistants this week — and recording who gets named, in what order, with which sources backing them up.

UK-only dataset. GDC-registered clinicians, NHS versus private context, UK treatment terminology — the prompts are written for UK dentistry, not generic SEO keywords.

  1. Step 01

    Run a library of realistic patient prompts

    Hundreds of prompts — phrased the way real patients ask — covering dental implants, Invisalign, orthodontics, cosmetic dentistry, dental bonding, nervous patient care, teeth whitening, general dentistry and dental hygiene.

  2. Step 02

    Record who gets mentioned, where, and why

    Across ChatGPT we log the practice, the clinician, the cited source, the position in the answer, and the date.

  3. Step 03

    Composite into your practice's score

    Mention frequency, position, treatment fit, source authority and local signals combine into a single AI Acquisition Score out of 100 — plus a ranked list of unanswered prompts you could win.

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What we ask the AI assistants

The prompts are the product.

We invest in the prompt library because the value of the score is bounded by how realistic the prompts are. A few examples from the public-facing scorecard.

What a subscriber sees

More than a number. An action plan.

The score is the headline. The substance is what to do about it — and which competitors are taking your answers in the meantime.

AI Acquisition Score

A single weekly number out of 100 for observed ChatGPT recommendations, with the trend line.

AI Readiness Score

How well your online signals can be retrieved, understood, trusted, and cited by AI systems.

Treatment sub-scores

Dental implants, Invisalign, orthodontics, cosmetic dentistry, dental bonding, nervous patient care, teeth whitening, general dentistry and dental hygiene.

Competitor intelligence

Which practices are winning each prompt in your area — and which sources they ride.

Ranked unanswered prompts

A prioritised list of patient questions no practice near you is yet answering well.

Quarterly prioritised action plans

Reviews, schema, content, citations and authority signals — already ordered by impact.

Competitor snapshot — implants, north Bristol

This week
Two neighbouring practices are taking your implant answers.
Dentrilo logs who is named, the position they appear in, and the source the AI cited. Here’s an excerpt from a current subscriber report.
Clifton Implant Centre
82

Cited: Google Business profile (Practitioner schema), Doctify reviews, two local press features.

Bristol Dental Studio
78

Cited: NHS Find-a-Dentist, 240+ Google reviews, FAQ schema on every treatment page.

Your practice
41

Missing: Practitioner schema, nervous-patient FAQ answers, two high-authority review platforms with no profile.

See a full example report

Pricing

Three tiers. Month-to-month. No minimum term.

Start with the free scorecard. Most practices move to the £199 tier within the first quarter — that’s where the prioritised action plan lives.

Tier 01

AI Visibility Monitor
The basics: monthly score, sub-scores, and a list of unanswered prompts in your area.
£49/month
  • Weekly AI Acquisition Score
  • Weekly AI Readiness Score
  • All treatment sub-scores
  • Top 10 unanswered prompts
  • One practice location
Start with Monitor

Tier 02 · recommended

Most popular
AI Growth Intelligence
The full score plus quarterly prioritised action plans — the tier most practices live on.
£199/month
  • Everything in Monitor
  • Weekly AI Acquisition Score
  • Weekly AI Readiness Score
  • Quarterly prioritised action plans
  • Competitor snapshot per treatment
  • Source-by-source gap analysis
  • Up to two practice locations
Book a walkthrough

Tier 03

Managed AI Growth
We implement the action plan on your behalf — schema, content, citations, reviews, the lot.
£999/month
  • Everything in Growth Intelligence
  • Weekly AI Acquisition Score
  • Weekly AI Readiness Score
  • Dentrilo team implements changes
  • Schema, content, citations, reviews
  • Monthly review with your practice lead
  • Multi-location groups
Talk to us about Managed

Frequently asked

The honest answers to the six questions every practice lead asks first.

Don’t see yours? Email info@markoborn.com.

Read the full score FAQ

The AI Acquisition Score measures observed ChatGPT recommendations for realistic treatment-and-location patient searches. The AI Readiness Score measures how well a practice’s online signals can be retrieved, understood, trusted, and cited by AI systems. Readiness does not guarantee recommendations, and the two scores answer different questions rather than being blended.

Free with an account · One scorecard per email · Live ChatGPT checks

How visible is your dental practice to AI?

Run the free scorecard against any UK practice in seconds. See your AI Acquisition Score alongside the separate AI Readiness Score and the top three competitor answers you’re losing today — before your next growth conversation.

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Prefer email? Write to markoborn@polsia.app and we’ll send the scorecard link.